On Demand Webinar

BuzzFeed Reimagines Employee Mental Healthcare

Learn how BuzzFeed launched an on-demand support benefit and saw phenomenal employee engagement

Featured Speakers

Lenke Taylor

Chief People Officer at BuzzFeed

Karan Singh

Co-founder, Chief Operating Officer at Ginger.io

Janaera J. Gaston

Director of Educational Programs, North East Business Group

About the Webinar

Attracting and retaining diverse talent is a top priority for the modern-day employer. Yet existing behavioral health options, such as Employee Assistance Programs (EAPs), fail to meet the needs of the modern workforce, with merely 5% employee utilization on average. In this webinar, learn how BuzzFeed launched a mental health service that transformed the employee experience for 36% of their workforce – including journalists, technologists, advertisers, and more.


  • How to build a benefits portfolio that supports a diverse workforce
  • Why 88% of U.S. employers are prioritizing behavioral health programs
  • How to improve employee utilization of your mental health benefits
  • What on-demand behavioral healthcare can do for your workforce

We found that employees had emotional care needs beyond therapy and counseling that weren’t being looked after....[and] insurance companies hadn’t progressed around the space of mental health and emotional support.

- Lenke Taylor, Chief People Officer, BuzzFeed

There's more...

Curious to learn more about Ginger's behavioral health solution? Learn why Pinterest's Head of Benefits also decided to expand Ginger globally.READ THE CASE STUDY