What is Behavioral Health Coaching?


See why innovative employers are offering coaching to improve their behavioral health offering

Ready to learn more?   Talk with a Ginger team member. 


Not everyone
needs to see a clinician to manage life’s challenges.

When people think of behavioral health services, they usually think of therapy and psychiatry. At Ginger, we also offer coaching—which can act as a first level of support to build resilience.

Stress impacts everyone—in and out of the workplace.


of Americans experience daily symptoms of stress, and anxiety and depression globally costs employers $1 trillion per year in lost productivity.

Coaching gives everyone a chance at their best.

Ginger behavioral health coaches are available on-demand to help members reduce stress, reach goals and feel supported—any time of the day or night.

Members can chat directly with a coach within the Ginger app.

Texting through the app is convenient, discreet, and can be done at any time. So whether you’re in bed at 2:00 am or on the bus, you can instantly chat with a coach.

Coaches create a personalized plan for every member.

Coaches use techniques, like motivational interviewing and SMART Goals, to get an understanding of each members’ needs and create a plan. Members can work with a coach on:

  • Achieving goals
  • Stress management
  • Building self-esteem
  • Improving communication
  • Work life balance
  • Recovering from loss

Therapy and coaching work differently but can be used together.

With coaching, members get day-to-day support with learning skills and achieving goals. They can also work with a therapist to deepen self-awareness and process thoughts and feelings.

Coaching is a great complement to therapy and psychiatry sessions.

Coaches can provide members with day-to-day support between appointments. If a member works with a therapist or psychiatrist, a coach can help them maximize the benefit of their clinical treatment through ongoing check-ins, curated content, and more.

Employers (like you!) offer Ginger emotional health coaching as a free benefit.

Coaching is the backbone of Ginger’s on-demand behavioral health system. Coaches can even help employees better understand the other behavioral health or EAP benefits that are available to them through their employer or refer them to Ginger tele-therapy and tele-psychiatry services.

Ready to learn more?

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Better, for Everyone.

Ginger's on-demand behavioral health system incorporates coaching, therapy, psychiatry, and resources for a scalable, effective end-to-end experience.

Measurement-based care, backed by clinical outcomes

Fits right in with your existing behavioral health benefits

All within an experience that people love

Learn More