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EMPLOYER STORY

Sephora

“The value of Ginger is straightforward: happy people make happy employees.” - Veronica McCoy, Senior Benefits Manager at Sephora

About Sephora

Industry

Beauty Retailer

Employee count

20,000

Headquarters

San Francisco, CA

U.S. Retail Stores

700+

Key challenge

Offering inclusive and accessible care

Emotional Support for the Whole Team, from Anywhere

The Benefits team at Sephora provides programs to a diverse population of employees across their corporate and retail teams, which number in the thousands. “We believe that the workplace should feel like a safe place to express yourself and we look for benefits that are inclusive of everyone,” says Veronica McCoy, Senior Benefits Manager at Sephora. In the past year, they found that a majority of their people were dealing with stress and relationship issues—including an increase in domestic violence reports. While they offer an Employee Assistance Program (EAP), utilization was just 2% and employees faced long wait periods to get help. Sephora’s Benefits team then made it their mission to find a way to get employees immediate care.

Sephora Case Study Image 2x

“With Ginger, a Sephora employee can discreetly text with their coach anytime, from anywhere—whether they’re in the back room of one of our stores, on the bus, at home or from their desk at work,” says Veronica McCoy, Senior Benefits Manager at Sephora

The Impact at Sephora

“With Ginger, a Sephora employee can discreetly text with their coach anytime, from anywhere—whether they’re in the back room of one of our stores, on the bus, at home or from their desk at work,” says Veronica McCoy. Sephora’s retail team members are constantly on-the-go, so they needed a convenient way to access support between shifts, like Ginger’s on-demand, chat-based coaching. When Sephora launched in February to their corporate office and a few select stores sign-ups were double that of their EAP. By Sephora’s Annual Conference in Las Vegas, when they launched Ginger to over 9,000 full-time employees across the US, sign-ups soon jumped to 7% — a number that continues to grow. 

By the numbers

20,000

Covered lives

7%

Signups

66%

Engagement

4.6

Star

Average satisfaction rating

quote

Working with my Ginger coach has been life-altering. I tell all of my coworkers about Ginger and encourage them to use this service.

- Sephora Employee

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