White Paper
What is Behavioral Health Coaching?
Learn how behavioral health coaching offers on-demand support to help members address everyday challenges.

For many, “mental healthcare” typically brings to mind traditional therapy or psychiatry sessions. But, behavioral health coaches can play a crucial role in the first line of support for an individual’s mental health.
At Ginger, text-based behavioral health coaches offer in-the-moment support and skill-building strategies to help members make positive life changes. When more support is needed, coaches can work with therapists and psychiatrists to ensure each member gets the right level of care. Ginger coaches provide members personalized, quality care to guide them along their care journey towards their goals.
In this white paper, you’ll learn about:
- Behavioral health coaching as a care modality and how it differs from therapy and psychiatry
- How Ginger’s integrated system of care helps members get the most appropriate care and support for their needs
- How Ginger’s comprehensive care model drives outcomes improvements for members